24-5-2018
Diamond brand of Chow Tai Fook (CTF), T MARK, will launch a blockchain technology to deliver a digital diamond grading reports from Gemological Institute of America (GIA) to consumers for the first time in selected CTF stores in Hong Kong before expanding to other stores at the end of this year.
The system is delivered by highly secure blockchain platform, IBM Cloud and developed by a leading blockchain solutions provider, Everledger. Information is transferred via the T MARK app to the customer.
“Securely linking T MARK customers to their diamond’s grading information through the use of blockchain is an important step to enhance consumer trust,” said Tom Moses, GIA executive vice president and chief laboratory and research officer.
“GIA has been delighted to work closely with Chow Tai Fook to bring this advancement to the entire gem and jewellery community,” he added.
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