15-6-2018
De Beers opened the fourth store at the Harbour City shopping mall in Kowloon and the 34 retail chains of the brand globally. François Delage, CEO of De Beers’ retail operation said the store develops brand presence in the region and penetrate the mainland China market. The brand was very powerful in China.
The 1,000 square feet store offers an array of bridal diamond jewellery, including engagement rings and wedding bands, as well as high jewellery and iconic collections like Talisman.
The CEO said the brand would not expand further in the United States at the moment. De Beers opened its first store in Saudi Arabia in April and currently opening a store in Moscow. Currently, half its stores spread throughout Asia.
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