19-6-2018
The Diamond Producers Association (DPA) announces the appointment of Mabel Wong McCormick as its managing director of China with immediate effect recently.
From her previous position as COO of Asia Beverages Company Ltd, Mabel Wong McCormick will oversee all activities of DPA in China, an emerging diamond market of great importance to the organisation.
Mabel Wong McCormick comes to DPA with a rich and diverse experience of over 20 years mainly within the luxury wine and spirit industry, but also consulting and entrepreneurship. She holds strong insights into consumer needs with proven capabilities, having led two international consumer brands’ marketing in China. She will bring to DPA an in-depth understanding of Chinese millennials and a dynamic and innovative approach to communications, especially on the digital level.
DPA’s CEO Jean-Marc Lieberherr said: “We are delighted that Mabel Wong McCormick has joined us to lead the development of DPA in China. She brings to DPA an entrepreneur-spirit and is well-versed in leading teams and possesses a skillset and experience that meet the needs of both our organization and the industry. We look forward to welcoming her to DPA and growing the diamond family in China.”
Mabel Wong McCormick said: “I am excited to work for an organization with an aim of revealing authenticity in its most natural form – diamonds. Building resonance with Chinese millennials, for which the emotional connection to this gift of nature has been lost for many. I also look forward to engaging local media and diamond trade to build partnerships, delivering DPA’s mission to protect, educate and promote the integrity and reputation of diamonds and ensure the diamond industry in China.”
The appointment is noteworthy given DPA’s upcoming launch of its ‘Real is Rare. Real is a Diamond’ marketing campaign in China this July.
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