DDC responds to FTC’s new guides

30-7-2018

The United States Federal Trade Commission (FTC) has renewed its jewellery guides for the Jewelry Industry last week. To avoid possible confusion, the Diamond Dealers Club(DDC) reminds its members and the industry that the guide maintains an important requirement: all lab-grown diamonds and coloured stones must be clearly disclosed as such. If a product is sold as a ‘diamond’, without any qualifying language, it must be a natural diamond.

We highlighted some of the passages The Diamond Dealers Club has quoted from the revised jewellery guides as below:

23.25(a): “It is unfair or deceptive to use the unqualified words ‘‘ruby,’’ ‘‘sapphire,’’ ‘‘emerald,’’ ‘‘topaz,’’ or the name of any other precious or semi-precious stone to describe any product that is not in fact a mined stone of the type described.”

23.27 “It is unfair or deceptive to use the word ‘‘real,’’ ‘‘genuine,’’ ‘‘natural,’’ ‘‘precious,’’ ‘‘ semi-precious,’’ or similar terms to describe any industry product that is manufactured or produced artificially.”

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DDC responds to FTC’s new guides