24-9-2018
Tiffany & Co has unveiled its first engagement ring collection ‘Tiffany True’. The new line comprises white diamond platinum ring and yellow diamond 18 karat yellow gold rings (photo 1) with a ‘T’ engraving on the side (photo 2). The diamond ring maximises brilliance by exposing more surface area on the stone’s main facet. Reed Krakoff, chief artistic officer of Tiffany hopes the collection will regain market share and attract younger consumers. Its new campaigns will be featuring popular young celebrities. The Tiffany True will hit stores this fall in 2019.
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