5-10-2018
Jewelers of America (JA) and the GEM Awards committee have announced Tiffany & Co will receive the 17th GEM Awards for Marketing & Communications. “Tiffany &Co has been a leader in the marketing field for decades,” said JA president and CEO David J. Bonaparte. Tiffany released a “Believe in Dreams” campaign this year, painting objects associated with New York City like covering taxi cabs in its iconic Tiffany blue (photo 1) and delivered an advertisement reimagined ‘Moon River’ featuring acts from American actress Elle Fanning and lyrics from hip hop artist A$AP Ferg (photo 2). David described the campaign as ‘brilliant’ and ‘fresh, focused and fearless’.
The Gem Awards will be held at Cipriani 42nd Street in New York City on 11 January.
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