05-10-2018
Swiss watchmaker Corum has just announced its decision to quit 2019 Baselworld, after 62 years of attendance to concentrate more on its clients and organise more intimate and well-targeted events across three continents.
Jérôme Biard, CEO of Corum, said: “We are working hard, with positive results, to get Corum back on the path of its golden age, when Corum took the first position at the entrance of Baselworld. Today, our main objective is to focus on the real ‘ambassadors’ of the brand - retailers, final customers and journalists. We therefore need to change our approach and invest the budget in other ways”.
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